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Best Practices
The Importance of Generating and Measuring Business Impact with Customer Advocacy
As a business, having customers that actively advocate for your brand can be incredibly valuable. Not only do they help to promote your products and services, but they can also act as a trusted source of information and feedback for potential customers.
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Inside Cisco Insider: An Exceptional Advocacy Practice In Action
There are only a handful of organizations with advocacy programs that have achieved broad-scale brand recognition outside of their own customer base or industry. Cisco is one of them.
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CSMs: Your New Best Friends
How to Develop Mutually Beneficial Relationships to Achieve Your Desired Outcomes
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Is an Advocate Forever? Possibly. Maybe.
It’s a question that comes up frequently in conversations with clients. And, unfortunately, it’s not an easy one to answer.
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Advocate Marketing: The Intersection of Relationship and Result
The thought leader. The maverick. The trailblazer. It occurred to me a few years ago that being an early adopter or someone who is pushing the boundaries can be a lonely and sometimes perilous position.
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Advocate Marketing Confidential: Finding your perfect match
Wanted: An eager, happy customer who is ready, willing and able to go on a mutually beneficial journey with one of their favourite companies.
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Customer Engagement Pathways: Loyalty Structure Supporting Advocacy Practice
Oftentimes, the best ideas bubble to the surface at the most unexpected times. In preparation for delivering a workshop in London in April last year, I undertook a routine, deep analysis of the client's advocacy program.
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Reporting the value of advocate marketing is no joke!
𝙷𝚎𝚛𝚎’𝚜 𝚘𝚗𝚎 𝚏𝚘𝚛 𝚢𝚘𝚞: 𝙰𝚗 𝚊𝚍𝚟𝚘𝚌𝚊𝚝𝚎 𝚖𝚊𝚛𝚔𝚎𝚝𝚎𝚛 𝚠𝚊𝚕𝚔𝚜 𝚒𝚗𝚝𝚘 𝚊 𝚋𝚊𝚛. 𝙷𝚎𝚛 𝙲𝙼𝙾 𝚜𝚊𝚢𝚜 𝚠𝚑𝚊𝚝’𝚜 𝚝𝚑𝚎 𝚁𝙾𝙸 𝚝𝚑𝚒𝚜 𝚚𝚞𝚊𝚛𝚝𝚎𝚛? 𝙱𝚊 𝚍𝚞𝚖 𝚙𝚜𝚜𝚑! 𝙲𝚞𝚎 𝚛𝚊𝚞𝚌𝚘𝚞𝚜 𝚕𝚊𝚞𝚐𝚑𝚝𝚎𝚛.
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