In a practice that’s still being defined and refined, the CAP Awards is an innovative vendor agnostic awards program exclusively designed to honor and celebrate customer engagement that’s driving impact, for organizations and the customers who power them. Emphasizing strategy and results above all else, the CAP Awards level the playing field by acknowledging the brilliance of innovative and talented customer advocacy professionals who are doing excellent work, regardless of the tools they use. Whether you use cutting-edge software or a basic spreadsheet, have a big or modest budget, work at an enterprise or a start-up, the CAP Awards exist to celebrate excellence in customer advocacy, period.
This year brought stiff competition. It’s always hard to narrow down the submissions. There is certainly no lack of innovation and talent amongst this special community. Finalists were chosen based on their demonstration of advocacy excellence and innovation within their teams and programs, and results that backed it up. They’re companies and individuals you may or may not know about, but they’re definitely ones to follow.
Advocate Engagement Campaign
Menlo Security
Trimble Viewpoint
SUSE
Reputation - 2023 WINNER
Lifecycle Advocacy
Trimble Viewpoint - 2023 WINNER
Menlo Security
Advocacy Program Brand
Aiven
Hubspot - 2023 WINNER
G-P (Globalization Partners)
Advocacy Mindset
Evan Jacobs, Chainalysis - 2023 WINNER
Alison Bukowski, PeerSpot
Bridget Heaton, Slack
Advocate of the Year
Thalita Carrico, Udemy (nominated by Orca)
Adam Cozens, Perky Blenders (nominated by GoCardless) - 2023 WINNER
Marcel Huisman, G-Star Raw (nominated by SUSE)
Salim Ukani, Sanofi (nominated by Jamf)
Advocacy Impact
Alteryx
Renaissance
GoCardless
Elastic
