All Blog Posts

Strategy
The Key Ingredients of a Winning Customer Advocacy Strategy
Designing an advocacy program strategy is a lot like creating a memorable meal: it’s all about understanding your customers and creating engaging experiences that excite and delight. Ready to turn up the heat? Let’s cook up some success together!
read more >>
Strategy
Building an Award-Winning Advocacy Portfolio: An Inside Look at Lenovo
In the arena of customer advocacy, where brands are constantly competing for attention and loyalty, figuring out how to turn customers into passionate supporters is quite the accomplishment and Lenovo has started to crack the code.
read more >>
Best Practices
The Power of One: Transforming Customer Relationships with an Advocacy Mindset
Embracing the advocacy mindset means going beyond traditional customer service, prioritizing the customer’s voice in every business decision, anticipating their needs proactively, and championing their goals to build long-term loyalty and trust.
read more >>
Strategy
The Challenges of Implementing Lifecycle Advocacy and How You Can Overcome Them
Any customer marketer knows the importance of engaging with customers at the right moments throughout their journey, ensuring they have a positive experience with your product.
read more >>
Strategy
Customer Success: The Advocacy Bestie You Never Knew You Needed
It’s no secret that in the business world, we often rely on other teams to help fuel our success, but few partnerships are as magical and impactful as the one between customer advocacy and customer success.
read more >>
Best Practices
The Power of Advocate Relationships: How to Build Lasting Customer Connections
True advocates are more than just loyal customers. They’re the heart and soul of your brand, your most passionate supporters, and your champions in driving success.
read more >>
Strategy
The Trust Revolution: Why Internal Advocates Matter More Than Ever
As customer advocacy continues to evolve, the key is clear: trust isn’t about just finding the right external reference; it’s about leveraging the voices already within. The next frontier of customer advocacy is here, and it’s all about bringing it back home.
read more >>
Awards
Leading the Way in Customer Advocacy: The 2024 CAP Awards Finalists
Mark your calendars for Awards Week from September 16th to 20th, when we’ll be rolling out the (virtual) red carpet to honor the standout leaders and organizations who are redefining what advocacy means.
read more >>
Best Practices
Why Customer Success Data is Customer Marketing Gold
Did you know that only 61% of SaaS companies have a dedicated customer marketing function? It’s wild that despite its potential to generate so many opportunities—upsell, cross-sell, advocacy and more—customer marketing never seems to get the attention it deserves.
read more >>