The Collective

The importance of generating and measuring business impact with customer advocacy.

Championing customers to drive business growth is at the core as we seek to clearly define customer advocacy.

Designing an advocacy program strategy is a lot like creating a memorable meal: it’s all about understanding your customers and creating engaging experiences that excite and delight.

In the arena of customer advocacy, where brands are constantly competing for attention and loyalty, figuring out how to turn customers into passionate supporters is quite the accomplishment and Lenovo has started to crack the code.

Embracing the advocacy mindset means going beyond traditional customer service, prioritizing the customer’s voice in every business decision, anticipating their needs proactively, and championing their goals to build long-term loyalty and trust.

Any customer marketer knows the importance of engaging with customers at the right moments throughout their journey, ensuring they have a positive experience with your product.

It’s no secret that in the business world, we often rely on other teams to help fuel our success, but few partnerships are as magical and impactful as the one between customer advocacy and customer success.

True advocates are more than just loyal customers. They’re the heart and soul of your brand, your most passionate supporters, and your champions in driving success.

As customer advocacy continues to evolve, the key is clear: trust isn’t about just finding the right external reference; it’s about leveraging the voices already within. The next frontier of customer advocacy is here, and it’s all about bringing it back home.