CAP Certification

Your Pathway to Customer Advocacy in Practice Mastery

Ditch lonely, lifeless learning.
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‍Elevating your customer marketing and advocacy skill set shouldn’t be boring. With plenty of real-world stories, relevant examples, and ready-to-use ideas delivered in lively group sessions, our CAP Certification series is for passionate professionals who prefer collaborative peer learning over draining, pre-recorded courses and self-guided reading assignments.  

LIVE
CAP Cert is never pre-recorded. We offer live, cohort learning full of impromptu conversations, peer sharing and a splash of entertainment. 
PRACTICAL
We focus on actionable learning and contemporary methods supported by real-world examples. Attendees leave empowered to take immediate action in their own practice. 
VETTED
CAP Cert instructors are industry-vetted experts with real-world experience, ensuring they not only talk the talk, but have also walked the walk.   

So glad I decided to take this course. I think it might save my career at some point in the future. :)

Kym Orr

Global Advocacy Program
Manager
SAP Concur

I appreciated how step-by-step and clear the material was. Everything tied in to the previous material so it had a sequence to it that made it easier to take in.

Kathleen
Fava

Customer Advocacy
Practitioner

Great course and I highly recommend for anyone, no matter how many years of experience you have.

Wendy
Wolfgram

Customer Marketing Director

Advocacy Maturity

The CAP Certification series helps advocacy-minded practitioners expand their remit with the latest strategies and best practices. 

Taken fresh from Captivate’s boundary-pushing consulting work with some of the world’s biggest and most exciting brands, each CAP Certification module addresses three key indicators for advocacy maturity as outlined in Captivate Collective’s Advocacy Maturity Model.

Business Impact Module

Learn how customer advocacy maturity directly benefits your business, and how to communicate those benefits to your stakeholders
  • Advocacy Outcomes: Explore how to identify and report the value of advocacy outcomes into your organization, a crucial skill for customer marketers aiming to demonstrate the power of advocacy.
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  • Advocacy Portfolio Brand: Learn how to craft a program brand identity - both visually and through foundational messaging - that resonates with your members, reflecting who they aspire to be through their connection with your company.
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  • Internal Alignment: Uncover how to raise awareness by actively identifying and reporting on cross-departmental program goals, growing your program profile until coworkers from across the business are knocking on your door.

Program Execution Module

Explore foundational strategies and core practices for building or improving your advocacy program.
  • Budget: Learn how to track and evaluate your program’s impact by comparing what you spend with the value you generate for the business.
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  • Technology: From existing tools and channels to dedicated platforms, we explore how to evaluate tools to support your advocacy program strategy.
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  • Resourcing: Gain insight into how resourcing and business value go hand-in-hand as we discuss how customer advocacy team roles align with the outcomes advocacy can drive for the business.

Advocate Experience Module

Discover how to provide and communicate the right value to your customer advocates and deliver a top-notch advocate experience.
  • ‍Relevance: The success of most customer advocacy strategies hinges on relevance . Even the best content, opportunity, or experience only works when delivered to the right person at the right time.
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  • Benefits: Explore the key levers and incentive structures used to motivate your target audience, intrinsically and extrinsically.
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  • ‍Engagement: Advocate activation is the fruit of all your labors. Learn how to orchestrate advocate activation based on persona and tenure.‍

upcoming cap certification modules

CAP Certification: Business Impact module

June 3, 2025
10:30 AM - 5:00 PM CT
Virtual Class

Sharpen your competitive edge in customer advocacy alongside your peers with the CAP Certification series this summer!

Register

CAP Certification: Program Execution module

June 4, 2025
10:30 AM - 5:00 PM CT
Virtual Class

Sharpen your competitive edge in customer advocacy alongside your peers with the CAP Certification series this summer!

Register

CAP Certification: Advocate Experience module - NEW

June 5, 2025
10:30 AM - 5:00 PM CT
Virtual Class

Sharpen your competitive edge in customer advocacy alongside your peers with the CAP Certification series this summer!

Register
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