The CAPTIVATE  COLLECTIVE  BLOG

Practical, proven product-led growth strategies that help customer marketing, lifecycle, and advocacy teams influence real growth.

Your customer program portfolio isn’t a menu — it’s a power tool. When you balance it right, everything gets easier. Captivate's Customer Program Portfolio Visual.

Take your career to the next level, by proving the ROI of advocacy programs, strengthen operational execution, and get manager support for professional growth.

Discover the essential elements of a successful advocacy brand and how they foster loyalty and growth. You'll also find a worksheet template to conduct your own brand audit.

Brands are constantly vying for our trust and attention. But it’s the ones that offer lasting and memorable experiences that truly “captivate” our attention. And advocate engagement campaigns are no exception.

Learn how to identify, engage, and empower your most loyal customers—your superfans—to become powerful brand advocates, along with practical strategies to turn enthusiasm into lasting advocacy that drives real business results.

Discover best practices for a successful Influitive migration, with expert tips to streamline transitions, boost engagement, and retain customer trust.

The importance of generating and measuring business impact with customer advocacy.

Championing customers to drive business growth is at the core as we seek to clearly define customer advocacy.