Captivating Content

Cassie Snead, Sr. Manager of Global Customer Marketing at Reputation, is not one to settle for status quo - ever. In this Talk Advocacy to Me episode, Cassie will share different strategies she’s used to keep her customers reviewing, analyze the feedback to provide value internally, and continue improving the process. She’ll even discuss how she created a national day dedicated to generating reviews!

It’s the era of AI and everyone is thinking: “Oh crap. What should I be doing to stay on top of my game?” Even customer marketers. Callie walks us through her view of AI in relation to customer marketing and advocacy and the success she’s seen leveraging AI in her customer-focused role.

We’re tapping into the first-hand experience of Kristen Auguste, Senior Manager, Customer Advocacy Strategy at Siemens. Drawing on her experience managing advocacy across small and large organizations, Kristen will share why ongoing education and enablement can be a make-it or break-it for anyone building a customer advocacy portfolio.

Join us as we speak with Evan Jacobs, Head of Customer and Partner Marketing at Chainalysis and winner of the 2023 Advocacy Mindset CAP Award, as he shares highlights and learnings from his experience building cross-functional alignment during his CMA career. We discuss why it's difficult to build cross-functional collaboration around customer advocacy initiatives, ways to accelerate your internal partnerships and how to use the singular goal of building advocacy to build a cross-functional powerhouse.

As B2B customer collaboration programs are being added by the day, customer marketers need to get a whole lot more savvy about competing for customer attention. We chat with brand expert and COO of creative marketing agency Mad Genius, Ryan Farmer, to discuss how savvy customer marketers should be building intentional advocacy brands to increase program clarity and stand out in an increasingly crowded customer programs landscape.

Ever wondered what it’d be like to be an influencer? Ever stop to think that maybe you already are? As customer marketers and advocacy program managers, so much of what we do impacts revenue. It’s time to move beyond the traditional funnel model, focused on lead generation and sales, and instead adopt a customer-led approach that focuses on creating a positive customer experience that will lead to repeat business and referrals. It’s time to be a revenue influencer!

Crafting impactful success stories isn’t easy, and it’s a high-value customer advocacy outcome that is rapidly evolving with new tools and trends. We chat with Emily Amos from Uplift Content Inc. and explore the dynamic world of B2B customer storytelling so you can stay ahead of the curve with the latest insights and strategies to elevate your brand’s content game. 💫

Nick Bennett, Creator and Co-Founder of ClubPF and Host of The Anonymous Marketer, is ready to get real about why we suck at advocating for ourselves. Recently laid off himself, he’s been through the bruising but has come out the other side more confident in his professional value and with insight to share on being your best self while doing what you love.

Cisco’s ⁠Jessica Highsmith⁠, Head of Global Advocacy Communications & Amplification (and Italian culinary food blogger �) has been there, done that. In this TATM conversation, we discuss how to align customer advocacy programs, increase the impact of your advocacy brand and best practices for creating a better experience for customers and collaborators.

On this episode of Talk Advocacy to Me, we're joined by Carrie Wadlington, guru GTM Advisor, to discuss what startup CMOs are honed in on today, how marketing priorities are evolving, and how customer marketing and advocacy professionals need to align their efforts and outcomes to leadership focus.

Scaling your programs can be a challenge. We're chatting with Robert Solby, Customer Marketing Manager at Adobe, about building cross-functional alignment and how that aids in scaling. He even shares insights on how they do this at Adobe.

On this episode of Talk Advocacy to Me, we're joined by Jenni Adair, Head of Customer Advocacy at Commvault, as she shares her own layoff experiences and offers some insight and next steps for you.

Aly McGue, Director of Customer Marketing at Amplitude, is THE person to talk to when it comes to engaging your c-suite and customers to advocate for your brand. She shares her secret sauce on how you can do just that.

Callie Rojewski, Director of Customer Advocacy at Menlo Security, answers the question of the hour, "are CABs still a good strategy?"

We talk with Maria Sztarovics, Founder & CEO of Wings4U, about what makes for a truly global 🌎 advocacy program.

Thinking about launching an Influitive advocacy program? Huw Wigley, Post-Sales Marketing Manager at SUSE, will share his tips for launching your own Influitive advocacy program.

In this webinar, we talk with special guest Leslie Barrett, Director of Customer Marketing & Advocacy at Sendoso, about the movement of the advocacy practice from activity to impact and how you can show the real value of advocacy and it's impact in the organization.

Our own Bianca Del Vecchio chats with Daniel Palay, Customer & Community Marketing Team Lead at Grafana Labs, about how to prioritize your team's efforts for short-term and long-term impact.

Deena, Liz, and host Will Fraser (CEO of SaaSquatch) share advice on how to get started with your own advocacy program, how to evolve your strategy after you’ve launched your first program, and what’s next in customer advocacy. Hint: It’s about unlocking advocacy for your entire customer base!

Deena Zenyk and Liz Richardson discuss how you should incorporate the Voice of the Customer into your customer and market research, and why such a technique is so important for customer-centric marketing and developing a strong customer advocacy relationship.

A job search discussion uniquely catered to customer marketers. We talk with Andrew Sevillia, Director of Customer Advocacy at Vendr, about getting you to your desired role, faster. He also shares some practical tips from his own personal journey.

Building your personal brand is where it's at these days. We be chat with Christina Garnett, Senior Marketing Manager at HubSpot, on how she has built her own profile and substantial social following through knowledge sharing!

Ready to meet your Customer Advocacy Software Soulmate? Tune in to the recording of Captivate's 2022 Customer Advocacy Vendor Speed Dating event.

We take a deep-dive into building out-of-this-world Influitive campaigns and cover 6 mission-critical steps for creating and launching highly engaging and entertaining campaigns that your customers will be over the moon for.

In this ebook you'll find fresh ideas that are both practical and actionable to keep the reviews flowing and maximize the potential of every customer review interaction.

How do we transform a customer program into customer momentum? In this webinar, we talk with Popular Demand founder and seasoned CMO, Kevin Miller, to discuss how to activate your existing advocates to develop a customer cultural brand that has the potential to grow beyond the confines of your company.

Deena reflects on the evolution of advocacy over the past 15 years and the emergence of "Advocacy 2.0".

An effective customer review strategy is powered by relevance and collaboration, not last-minute review wrangling tactics. Find best practices to support you in diversifying your approach in this ebook.

In our chat with Sam Shepler, we talk about building a successful customer advocacy program, the shift in marketing and sales, and how you can be at the forefront of current customer advocacy practices.

Megan and I discuss the next generation of Customer Advocacy Programs: "Advocacy 2.0" with Deena Zenyk and Liz Richardson of the Captivate Collective.

Liz spent over five years at Influitive, leading areas like client services, customer success and customer experience.

Learn how to choose the right platforms and tools for your B2B customer engagement or advocacy program using strategy as your foundation.

The Captivate Duo and our guest, Jennifer Susinski, Customer Marketing and Advocacy Manager at HPE, chat for 5-minutes on "The best way to give customers a seat at the table."

A five minute conversation on the best ways to activate C-level customers to advocate for your organization, featuring Dana Alvarenga from SlapFive.

Join us for the fun, familiar discussion as we pull back the curtain on impactful achievements that helped propel our careers forward in the customer advocacy and engagement space.

Individuals or logos? What are you pursing as a customer marketing and advocacy professional? Nick Venturella from Ceridian weighs in with the Captivate Collective team.

What are the biggest mistakes organizations make when it comes to capturing and leveraging customer testimonials? A brief discussion with the Captivate team and Sam Shepler, CEO of Testimonial Hero.

In this Captivate Conversation, we chat with Amy Rosenberg, Sr. Manager of Field Marketing at MongoDB on how advocacy experience and advocacy mindset can have benefits across the organization.

Captivate chats with Tim Newborn, Marketing Programs Manager at Blackbaud on the importance of understand your customer advocacy strategies beyond any given platform.

Captivate chats with Luis Gonzalez, Manager of Strategic Customer Marketing and Advocacy at Alteryx on what lessons she has learned from PR that have helped her succeed in the customer marketing practice.

Captivate chats with Jenni Adair, Director of Customer Engagement and Advocacy at Cohesity on what lessons she has learned from PR that have helped her succeed in the customer marketing practice.

In this two-part Captivate Conversation, Gal Biran, CEO and Founder of Crowdvocate discusses the difference between 1.0 and 2.0 advocacy strategy and solutions with the Captivate team.

Captivate chats with Gal Biran, Co-Founder of Advocacy platform Crowdvocate on the importance of synchronizing strategy with software.

Captivate chats with Thalita Carrico, Learning Engagement Manager, Customer Enablement at Alteryx on her top 6 tips for launching a successful customer awards program.

Captivate chats with Amon Kiplagat, Founder of Hyve, an all in one customer advocacy marketing software platform helping B2B SaaS companies turn their customers into empowered advocates that spread positive word of mouth to drive revenue growth and customer retention.

In this fast-paced, practical webinar, customer advocacy experts Deena Zenyk and Liz Richardson of Captivate Collective are joined by content master Emily Amos, founder of Uplift Content.

Ready to meet your Customer Advocacy Software Soulmate? Tune in to the recording of Captivate's Customer Advocacy Vendor Speed Dating event.

Captivate Collective's joint venture is more than an advocate strategy consultancy; it’s a meeting place for like-minded marketers.