A practical workbook for starting your advocacy journey.
Marketing has changed. Today, companies are spending more and getting fewer results. Why? While marketing has become an endless soundtrack of self-serving messages, people are turning to their social circles to get information they actually trust. This leaves brands scrambling to be heard.
There is a way to break through the sound barrier. By building real relationships with customers and investing in their success, you become a key player in their journey. As these mutually beneficial relationships grow, their stories become the human extension of a brand that disrupts the white noise.
This is customer advocacy. And, this is how you do it.
New to customer marketing & advocacy? We created the Beginner's Guide to Customer Advocacy Essentials for you.
42 pages of practical advice from the experts at Captivate Collective
The exploration > motivation > activation > iteration framework is driven in equal parts by your business objectives and your advocate’s needs. Learn how each builds on each other.
Increase program success by understanding what drives behavior in advocacy and how to foster long-term business growth and brand awareness by embracing an advocacy mindset.
The customer advocacy practice is filled with acronyms and terminology. We clear it up with concise definitions for the most common industry terms.
Whether you're a startup founder, a marketing professional, or a business leader seeking to harness the power of customer voices, this ebook is designed to provide you with the knowledge and tools you need to succeed.
Don't miss the opportunity to transform your customers into your most powerful asset. Download your free copy of The Beginner's Guide to Customer Advocacy Essentials and start building a more engaged, loyal customer base.
