The Collective | A Captivate Collective Blog

Featured Article

The Trust Revolution: Why Internal Advocates Matter More Than Ever

As customer advocacy continues to evolve, the key is clear: trust isn’t about just finding the right external reference; it’s about leveraging the voices already within. The next frontier of customer advocacy is here, and it’s all about bringing it back home.

Luis Gonzalez

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Strategy

Farewell, Compass. Hello, Captivate.

After many years of daydreaming about setting my entrepreneurial self free, back in early 2018 I stepped off the edge of the corporate world without a parachute.

Deena Zenyk

Strategy

Loyalty Structure. Advocacy Practice.

Oftentimes, the best ideas bubble to the surface at the most unexpected times.

Deena Zeynk

Strategy

Why I Left My VP Role in the Middle of a Global Pandemic, 34 Weeks Pregnant

Redefining the definition of success to fit your own narrative and values and discovering that with bold risk there can also be great rewards, great innovation and a hell of a lot of fun.

Liz Richardson