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Strategy
How to Create "Moments that Matter" with Your Customers
I walked into an all-day meeting back in February and on one of the tables I saw a piece of notebook paper with my name and a heart written on it. To the side of the paper was a Starbuck tea (I abhor coffee) and bottle of water.
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Strategy
Advocate Marketing Confidential: Finding your perfect match
Wanted: An eager, happy customer who is ready, willing and able to go on a mutually beneficial journey with one of their favourite companies.
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Strategy
Advocate Marketing: The Intersection of Relationship and Result
The thought leader. The maverick. The trailblazer. It occurred to me a few years ago that being an early adopter or someone who is pushing the boundaries can be a lonely and sometimes perilous position.
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Strategy
Is an Advocate Forever? Possibly. Maybe.
It’s a question that comes up frequently in conversations with clients. And, unfortunately, it’s not an easy one to answer.
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Strategy
Customer Complaints and Increasing Business: How Disney World Hugged This Hater
Hugging your haters isn’t just a nice-to-have aspect of the modern brand. Hugging your haters is what you should be doing if you want your business to succeed.
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Strategy
Rethinking Advocacy: Finding value in unequal customer relationships
Give and take. You scratch my back, I’ll scratch yours. Mutual benefits. A win-win for all.
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Strategy
Status, Spotlight, Sway or Stuff: Are all advocate motivations created equal?
Do you like free stuff? Of course you do. Do you sometimes do things you wouldn’t have on your own for a giveaway? Sure you do.
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Strategy
Practicing The Art Of Authentic Advocacy: Relinquishing the Illusion of Control
I love being a customer advocate marketing manager.
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