Sharpen your competitive edge in customer advocacy alongside your peers with the CAP Certification series this summer. Our summer session offers all three modules, honing in on one module each day. Register for one, two, or all three days, but of course we’re offering a discount for multi-day registrations 😉
What you'll dive into:
The Program Execution module is all about exploring foundational strategies for building or enhancing your advocacy program, focusing on enhancing program operations across three key indicators of advocacy maturity:
- Budget - An essential element of operational excellence is your budget. What you spend versus the value you drive for the business provides a framework for tracking and evaluating the impact of your program, and helps you make better decisions about how, when and where to allocate resources and best manage your program.
- Technology - From existing tools and channels to dedicated platforms, there are many different combinations of technologies that can be used to support a customer advocacy program or portfolio. We’ll discuss how the tools you use can - and should - be put in place to support your overall advocacy strategy. Ultimately, decisions about tools must take into account where and how often your customers prefer to interact with your company.
- Resourcing - Should you have one part-time employee or a global team of several advocacy professionals? It’s a common question. The answer? Resourcing and business value go hand-in-hand; the headcount needed to support an advocacy program or portfolio has a direct correlation to the outcomes advocacy can drive for the business.
How you’ll benefit from this course & certification:
There is no shortage of educational options in the contemporary CMA space. A variety of free and paid options, offered by software companies, individuals, and agencies present practitioners with more choice today than ever before. So what makes the CAP Certification program worth the investment of your Learning and Development dollars?
- Live - All sessions are synchronous, including virtual events, and include audience interaction and Q&A segments. The CAP Cert is never pre-recorded, and the content is not self-guided. This is live, cohort-style learning, regularly updated for the most current best practices.
- Practical - The cornerstones of a CAP Cert are actionable learning and contemporary and fresh real-world examples. Attendees leave with insights and supporting assets that enable and empower them to take immediate action in their own practice.
- Vetted - CAP Cert instructors are industry-vetted experts. A prerequisite to lead a session is real-world experience in the topic being discussed, and the ability to lean into a rich history of experience and contribution to the practice.
As the world of customer marketing and advocacy continues to mature and B2B programs become commonplace, this certification course helps practitioners stay ahead of the game with the latest strategies and best practices. You’ll leave equipped with the knowledge to significantly impact your career and your organization.
Visit our registration page to learn more and get signed up!
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⭐️ PERK ALERT: Once you register for your first course, you'll get future CAP Certification courses at 50% off!
About CAP Certification:
This comprehensive course features Captivate’s proven customer advocacy methodologies and best practices, from creating measurable business impacts to executing world-class advocacy programs. Whether you’re just getting started with customer advocacy, or charting a course to mature your practice, the CAP certification series invites practitioners of all experience levels to join their peers in exploring actionable new ideas, sharing real-world examples and benefiting from Captivate’s expert insights to take your programming and portfolio building to the next level.
