CAP Certification: Advocate Experience module - NEW

Sharpen your competitive edge in customer advocacy alongside your peers with the CAP Certification series this summer. Our summer session offers all three modules, honing in on one module each day. Register for one, two, or all three days, but of course we’re offering a discount for multi-day registrations 😉

What you'll dive into:

Our newest module, Advocate Experience, is all about the advocate! Who they are, what they want, and how you deliver on your customer advocacy value proposition are all key factors in designing and delivering a top-notch advocate experience. We'll focus on leveling up your advocacy programs approach in the following three key indicators of advocacy maturity practice:

• Relevance - The success or failure of most customer advocacy strategies comes down to one factor: Relevance. The ideal piece of content, the perfect opportunity, and the most remarkable experience will only deliver the desired results when presented to the right person at the right time in the right place.
• Benefits - Whether transactional or transformational, aspirational or experiential, Benefits are key levers in customer advocacy used to motivate members, intrinsically and extrinsically. As a program matures, the benefits being offered must evolve as well. This may result in additional investment of time and money to deliver more complex, experiential or personally valuable benefits to members.
• Engagement - From hand-raisers to change-makers, advocate activation takes many forms, and can differ based on persona and tenure. Engagement is your measure of interaction with customer advocates; How often you are crossing paths around opportunities, experiences, education and information.

How you’ll benefit from this course & certification:

There is no shortage of educational options in the contemporary CMA space. A variety of free and paid options, offered by software companies, individuals, and agencies present practitioners with more choice today than ever before. So what makes the CAP Certification program worth the investment of your Learning and Development dollars?

• Live - All sessions are synchronous, including virtual events, and include audience interaction and Q&A segments. The CAP Cert is never pre-recorded, and the content is not self-guided. This is live, cohort-style learning, regularly updated for the most current best practices.
• Practical - The cornerstones of a CAP Cert are actionable learning and contemporary and fresh real-world examples. Attendees leave with insights and supporting assets that enable and empower them to take immediate action in their own practice.
• Vetted - CAP Cert instructors are industry-vetted experts. A prerequisite to lead a session is real-world experience in the topic being discussed, and the ability to lean into a rich history of experience and contribution to the practice.

As the world of customer marketing and advocacy continues to mature and B2B programs become commonplace, this certification course helps practitioners stay ahead of the game with the latest strategies and best practices. You’ll leave equipped with the knowledge to significantly impact your career and your organization.

Visit our registration page to learn more and get signed up!

---

⭐️ PERK ALERT: Once you register for your first course, you'll get future CAP Certification courses at 50% off!

‍

About CAP Certification:

This comprehensive course features Captivate’s proven customer advocacy methodologies and best practices, from creating measurable business impacts to executing world-class advocacy programs. Whether you’re just getting started with customer advocacy, or charting a course to mature your practice, the CAP certification series invites practitioners of all experience levels to join their peers in exploring actionable new ideas, sharing real-world examples and benefiting from Captivate’s expert insights to take your programming and portfolio building to the next level.

‍