The Customer Advocacy Practice (CAP) Awards were created to celebrate excellence in advocacy, or as I like to say, advocacy done right. As the first and only vendor-agnostic awards program, it was important that this award program focused on strategy and outcomes, regardless of logo size, tools or budget. It’s our desire at Captivate to recognize the innovative and talented customer advocacy professionals side-by-side who are in the trenches, doing the work, shining a light on the importance and value of customer advocacy. And this year’s applicants did just that.
It’s always hard to narrow down the submissions. There is certainly no lack of innovation and talent amongst this special community.
Our finalists were chosen based on their demonstration of advocacy excellence and innovation within their teams and programs, and results that backed it up. They’re companies and individuals you may or may not know about, but they’re definitely ones to follow.
Congratulations once again to the 2022 CAP Award Finalists:
Advocacy 2.0
Presentation Monday, August 1 | 11am CT
Reputation
GitHub [2022 winner]
SAP
ADP
Paycor
Advocate Engagement Campaign
Presentation Tuesday, August 2 | 11am CT
Progress
Renaissance [2022 winner]
ADP
Advocacy Impact
Presentation Wednesday, August 3 | 11am CT
Adobe
GoCardless [2022 winner]
Observe.ai
Renaissance
Grafana Labs
Advocate of the Year
Presentation Wednesday, August 3 | 11am CT
Sarah Haberman, Drift (nominated by Orca)
Sarika Attal, Papa Johns (nominated by Splunk)
Rebecca Ogle, SMG (nominated by Acumatica in conjunction with Communique PR)
Alex Fitzgerald, Cuckoo Broadband (nominated by GoCardless)
Dr. Stephanie Lahr, Monument Health (nominated by Nuance Communications) [2022 winner]
Adam Cole, Tango Card (nominated by Ada)
The Advocacy Mindset
Presentation Thursday, August 4 | 11am CT
Christina Garnett, Hubspot
Crystal Anderson, SheerID
Angela Wells, Splunk
Catherine Staite, GoCardless
Jeni Asaba, Jamf [2022 winner]
Genevieve Iezzoni, Microsoft
Exceptional Advocacy Practice
Presentation Friday, August 5 | 11am CT
Cisco
Adobe [2022 winner]
ADP
Nuance Communications
We look forward to naming our winners. In true Captivate fashion, rather than a typical presentation event, we’re spicing things up a bit with CAP Awards Week! Each day at 11am CST during the week of August 1-5, we will present the award for a specific category live. You can catch it on Linkedin or join the webinar link. Be sure to add the announcements to your calendar!
