CAP Certification: Program Execution

To drive meaningful results in both the near and long term, customer advocacy programs must be built with a solid business strategy in mind from day one. And, while it’s tempting to quickly jump into standing up or rapidly expanding a program, there are critical foundational elements that should be taken into account when deciding the scope.

‍

What you'll dive into:

 The Program Execution module focuses on best practices and actionable insights for establishing or up-leveling program operations across three key indicators of advocacy maturity:

• Budget - An essential element of operational excellence is your budget. What you spend versus the value you drive for the business provides a framework for tracking and evaluating the impact of your program, and helps you make better decisions about how, when and where to allocate resources and best manage your program.

• Technology - From existing tools and channels to dedicated platforms, there are many different combinations of technologies that can be used to support a customer advocacy program or portfolio. We’ll discuss how the tools you use can - and should - be put in place to support your overall advocacy strategy. Ultimately, decisions about tools must take into account where and how often your customers prefer to interact with your company.

• Resourcing - Should you have one part-time employee or a global team of several advocacy professionals? It’s a common question. The answer? Resourcing and business value go hand-in-hand; the headcount needed to support an advocacy program or portfolio has a direct correlation to the outcomes advocacy can drive for the business.

‍

How you'll learn:

We know life is busy and being able to devote an entire day to up-skilling can be challenging. This is why we break down our virtual workshops into three calendar-friendly sessions, presenting one key maturity indicator each day over the three sessions. Below is the schedule for our December virtual course:

• Session  1 - Budget: Tuesday, December 3, 2024 | 7am - 9am PT
• Session  2 - Technology: Wednesday, December 4, 2024 | 7am - 9am PT
• Session  3 - Resourcing: Thursday, December 5, 2024 | 7am- 9am PT

‍

How you'll benefit from this course and certification:

There is no shortage of educational options in the contemporary CMA space. A variety of free and paid options, offered by software companies, individuals, and agencies present practitioners with more choice today than ever before.

What makes the CAP Cert program worth the investment of your Learning and Development dollars?  

• Live  💻 - All sessions are synchronous, including virtual events, and include audience interaction and Q&A segments. The CAP Cert is never pre-recorded, and the content is not self-guided. This is live, cohort-style learning, regularly updated for the most current best practices.
• Practical  ☝️- The cornerstones of a CAP Cert are actionable learning and contemporary and fresh real-world examples. Attendees leave with insights and supporting assets that enable and empower them to take immediate action in their own practice.
• Vetted  🎯 - CAP Cert instructors are industry-vetted experts. A prerequisite to lead a session is real-world experience in the topic being discussed, and the ability to lean into a rich history of experience and contribution to the practice.

As the world of customer marketing and advocacy continues to mature and B2B programs become commonplace, this certification course helps practitioners stay ahead of the game.

⭐️ PERK ALERT: Once you register for your first course, you'll get future CAP Certification courses at 50% off!

‍

‍

About the CAP Certification series:

As B2B advocacy programs become more prolific, organizations are looking for practitioners who have a vision for connecting customer advocate experiences and outcomes to measurable business impacts. This certification course will equip you with innovative and practical ideas to set your work apart from standard approaches to customer engagement in a rapidly evolving profession.

Whether you are just getting started with customer advocacy, or you are charting a course for where to take your more mature practice, the Customer Advocacy in Practice (CAP) Workshop & Certification series by Captivate Collective gives customer marketing & advocacy professionals an edge, with best practices and ideas for strategy-driven advocacy programs. Built on Captivate’s Customer Advocacy Maturity Model framework, the Customer Advocacy in Practice (CAP) Certification series features three distinct learning modules:

         ✅ Business Impact

         ✅ Program Execution

         ✅ Advocate Experience